Archive for ‘Photo Fix for Small Biz’

March 30, 2012

PhotoHand.com Launches New Service for Facebook Users – Custom Facebook Timeline Cover Image Design

As of April 2012 Facebook Pages will be going through drastic changes. Now your Facebook profile is called your Timeline and you can place a large image at the top of your Timeline called a Cover.

For businesses this change signifies an additional outlet for brand expression. You’ve seen big brands with their visual compelling Covers photos. Just how can smaller brands make use of this visible spot for brand awareness?

Go to PhotoHand.com! We help individual professionals and small business level the playing field when it comes to the visual expression of their brands. And we do it at the most reasonable rate.

PhotoHand has been taking online orders for web banner design though its website for quite some time. The process is easy: start an order for banner design, enter the banner size (851×315 for the Facebook Timeline Cover), upload your photos, logo and even sketches, type in any instructions that you might have and check out.

Even if your photos are shoddy, PhotoHand retouchers and designer will find a way to integrate them into a professional-looking ad. The price of such an ad is most affordable – $19.95 per Cover, while any changes to the delivered design are free of charge.

Before placing your order, please consult the Facebook guidelines for Timeline Cover images so that your banner design is in compliance with their rules. Facebook

Here is a sample of a Facebook Timeline Cover that we have created for an old client of PhotoHand:

Note: Before placing your order, please consult the Facebook guidelines for Timeline Cover images so that your banner design is in compliance with their rules:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.

Covers may not include:

i. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
ii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
iv. calls to action, such as “Get it now” or “Tell your friends.”

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February 21, 2012

Can a $1 picture say a thousand words?

An old paradigm goes: you need to spend money to make money. No matter how tight your budget is, you can’t do without spending on marketing to achieve growth. The trick is to spend wisely.

Let’s say you sell beauty products, you’ll need a simple but elegant website, printed flyers, probably a catalog, a blogs, e-mail campaigns, sales presentations, brochures, ads. Which means you’ll need beautiful pictures so hat your brand is perceived correctly.

Hiring a photographer costs $80-150 an hour and many small business owners have taken this matter into their own hands by figuring out how to use their digital cameras as we reported some time ago. See our post on how to set up the lighting for a home product shoot.

Now, there is a new trend that we have observed among our customers: small business owners purchase stock photography at $1/shot and then send them to PhotoHand for alterations and merging with other images – mostly home made photos – to produce editorial-level ads for products or services.

I this example a professionally-shot image purchased from a stock photography website was altered several times to present different variations of a beauty product. These images were further combined with amateur shots of the branded containers. The total cost with the volume discount – $5.95 per ad.

In another example, a stock photo was converted into an illustration to the company’s business model by changing the background, adding some graphic elements and incorporating the company’s product pictures. The total cost of the ad production – $16.95.

To create such ads the agency way would have cost at least $300: You would have to pay a photographer, a model, a stylist and still use a photo retoucher. Be smart! A penny saved is a penny earned.